What counts as a conversation

Plans include a number of conversations per month. Here is what counts as one, and what does not.

2 min · Updated October 7, 2026

The definition

A conversation = one customer writing to you, however many messages are exchanged that day. Ten messages from the same customer on the same day is one conversation.

What does not count

If you exceed your quota

Each plan includes a number of conversations per month. Beyond it, a rate per block of 100 conversations applies: it is shown on the Pricing page.

soon The month's conversation counter inside the app arrives with the subscription. During the 14-day trial, nothing is billed.

Good to know

  • WhatsApp campaigns soon are billed separately by Meta, per message.
  • A customer who writes on several days in a row may count as several conversations: the exact rule is shown on the Pricing page.

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